August 11 2023, marks 50 years of Hip Hop. It’s only right we celebrate this momentous event in a manner never before seen. Hip Hop 50 is Mass Appeal’s love letter to Hip Hop. A manifestation of the company’s commitment to celebrating the culture in the most authentic and globally impactful way possible.
August 11 2023, marks 50 years of Hip Hop. It’s only right we celebrate this momentous event in a manner never before seen.
Hip Hop 50 is Mass Appeal’s love letter to Hip Hop. A manifestation of the company’s commitment to celebrating the culture in the most authentic and globally impactful way possible.
STARTED IN THE PARK
Word spread after the success of DJ Kool Herc’s first Hip Hop party in 1973, it became so popular that Herc had to move the festivities to his local park. With DJ’s looping break beats and emcees moving the crowd with their incredible storytelling, Hip Hop culture was poised to explode on a global level.
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Live moments featuring an all star roster of Hip Hop talent from the past, present and future.
• Interstitials• Call-outs/Mentions
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Interactive activations around the pillars of Hip Hop.
• DJ Workshops
• Dance Classes
• Graffiti/Hand Style
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Authentically tapping creative communities in each market.
Curated Exhibits
Capsule Collections
Fan activations