W H A T

Hip Hop 50 is Mass Appeal’s love letter to Hip Hop. A manifestation of the company’s commitment to celebrating the culture in the most authentic and globally impactful way possible.

W H O

Hip Hop 50 is activating through unique storytelling that is realized in timeless content, original music, live experiences, strategic partnerships, custom products and much much more.

W H Y

Because we live this shit and this moment is bigger than all of us.

W H E R E

Online.
On Air.
On the Block.

W H E N

FOREVER

LET’S CONNECT,
POLITIC, DITTO.