HIP HOP 50 Helps
Fund The Universal
Hip Hop Museum

Hip hop 50’s expansive universe includes a charitable component connected to helping build the universal hip hop museum.

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the world of #hiphop50

Featured

PARK JAMS HIGHLIGHTS

Hip Hop 50 Park Jams took over SummerStage at Central Park on Juneteenth. The all star lineup featured DJ Premier, Grandmaster Flash, and surprise performances by Dave East, Rowdy Rebel, Souls of Mischief and more!

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The best of Fotografiska events

In celebration of Hip Hop 50 and Hip Hop: Conscious, Unconscious, the show's photography exhibition, Mass Appeal partnered with Fotografiska to present artist panels, discussions, and interviews with the artists who are part of the show. Check out the highlights

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Ciroc x Hip Hop 50 #womeninhiphop

During Rolling Loud Weekend, we held a star-studded Hip Hop 50 Dinner, featuring past, present and future icons of the culture. Hosted by Rhapsody and Bia, guests toasted to 50 Years of Hip Hop excellence with custom Cîroc cocktails

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HSTRY x JAMIL GS, Hip Hop 50 / Nas Sweatshirt

Celebrating the 50th anniversary of Hip Hop, this sweatshirt features a photograph of Nas taken by @jamilgshere on the front, with the Hip Hop 50 logo on the back. On the right sleeve is a tasteful text graphic designed for the HSTRY x Jamil GS collaboration.

COP YOURS AT SHOP.MASSAPPEAL.COM

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Origins of Hip-Hop

"Origins of Hip-Hop" explores many of Hip-Hop's most celebrated and groundbreaking stars as they share the experiences that molded them into the legendary artists they became. Where you can stream the episodes.

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Fotografiska & Mass Appeal opening night

Opening night celebration–Hip Hop: Conscious, Unconscious, a photography exhibit documenting the 50-year evolution of Hip Hop.

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Slick Rick wins Grammy

Hip hop showed up and showed out with us to toast @therulernyc on his well-deserved Grammy Lifetime Achievement Award. Congratulations 👑…and knock ‘em out the box, Rick!

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Listen to Swizz Beatz HH50: Vol. 2 EP

Vol. 2 is described as “an ode to New York rap” and follows DJ Premier’s Vol. 1 from July 2022, with both serving as a celebration of hip-hop’s 50th anniversary this year. Listen to it here.

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Hip Hop 50 is Mass Appeal’s love letter to Hip Hop

These collaborations are a manifestation of the company’s commitment to celebrating the culture in the most authentic and globally impactful way possible. Hip Hop 50 is activating through unique storytelling that is realized in timeless content.